{"id":1309,"date":"2022-08-22T11:48:04","date_gmt":"2022-08-22T09:48:04","guid":{"rendered":"https:\/\/placed.digital\/datenschutz-live\/"},"modified":"2022-12-15T18:22:07","modified_gmt":"2022-12-15T17:22:07","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/placed.digital\/en\/privacy-policy\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"\n\n\n\n<div class=\"module module--text text--wysiwyg pt-2 pb-3\">\n  <div class=\"row h-align--center\">\n\n    <div class=\"col col-10 col-10-md col-12-sm\">\n      \n<h2 id=\"dse_inhaltsverzeichnis\">Table of Contents<\/h2>\n\n<h2 id=\"dse_verantwortlicher\">Responsible Authority<\/h2>\n<p>We are happy about you visiting our website. We would like to introduce you to the responsible authority in terms of data protection law as applicable:<\/p>\n<p>Placed GmbH<\/p>\n<p>represented by the Managing Directors Jan-Christoph Maiwaldt und Stephan Langberg<br \/>\nM\u00fchlenstr. 8a<br \/>\n14167 Berlin<br \/>\nPhone: +49 30 99405770<br \/>\nE-mail: info@placed.digital<\/p>\n<h2 id=\"dse_einwilligung\">Consent<\/h2>\n<p>Whenever we ask you for your consent for the processing of your data, we will inform you in clear language and in an easily accessible way about the cases for which you will be granting your consent. Any consent that we ask you for is voluntary. Any advantage that you wish to gain by granting consent is also available without consent; simply ask us.<\/p>\n<p>Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time. You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the \u201cAbout Us\u201d section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.<\/p>\n<p>Your data will generally only remain stored for as long as the purpose of the relevant data processing requires it. Storage beyond that is mainly possible when it is still necessary for us to pursue our rights or for our other legitimate interests or if we are compelled by law to keep your data stored (for example based on tax-law requirements to maintain files, which is generally 6 years, but may last up to 10 years).\n<\/p><h2 id=\"dse_allgemein\">General Information<\/h2>\n<p>Pursuant to our statutory obligations, we would like to inform you about the collection and use of your personal data.<\/p>\n<p>When you use our website, personal data about you will be collected. This may happen by you entering the data yourself, for example your e-mail address. But our system also collects your data automatically, for example whenever you visit our website. This happens irrespective of the device or the software that you use to visit our website.<\/p>\n<p>All data that you enter in our app is provided voluntarily; there are no disadvantages to you if you do not provide data. But without certain data, we are unable to provide services or to conclude contracts. Whenever such information is necessary, we will point it out to you.<\/p>\n<p>On this website, the user\u2019s personal data is only collected within the framework of the existing data-protection law, in particular the General Data Protection Regulation (GDPR). The legal terms used in the text are defined in Art. 4 of the GDPR.<\/p>\n<p>The GDPR allows data processing in three cases in particular:<\/p>\n<ul>\n    <li>in accordance with Art. 6 para. 1 (a) and 7 GDPR, when you have consented to us processing your data; in this Privacy Policy and in the cases of consent pursuant to Art. 4 no. 11 GDPR, we will inform you in detail and each time for what purposes and under what circumstances  your data will be processed by us;<\/li>\n <li>in accordance with Art. 6 para. 1 (b) GDPR, when processing your personal data is necessary for negotiating, concluding or performing a contract;<\/li>\n <li>in accordance with Art. 6 para. 1 (f) GDPR, if the balancing of interests leads to the conclusion that the processing is necessary to protect our legitimate interests; this means in particular our interests to analyse, optimise and secure the offers on our website \u2013 meaning primarily the analysis of user behaviour, setting up profiles for advertisement purposes and storage of access data as well as the use of third-party providers.<\/li>\n <\/ul>\n\n<h3>Inventory Data, Usage Data<\/h3>\n<p>We collect inventory data (for example name, address and e-mail address, possibly services used) insofar as they are required for establishing, defining or amending a contract between us and the user.<\/p>\n<p>We also collect usage data (for example visits to the website, interest in products) to allow the user to use the services on our website and to invoice them.\n\nWe will only combine usage data if and insofar as it is necessary for billing purposes. Otherwise, we will only put together usage data pseudonymously and only insofar as you have not objected. You may send this objection to the address indicated in the \u201cAbout Us\u201d section or the responsible authority indicated in this Privacy Policy at any time.\n\nThe legal basis for this data processing are our legitimate interests pursuant to Art. 6 para. 1 (f) GDPR in analysing the website and your use, possibly also the statutory permission to store data as part of the negotiation of a contract pursuant to Art. 6 para. 1 (b) GDPR.\n\nFurthermore, our provider stores information, the so-called server log files, each time the website is used; this is information which is automatically transferred by your browser. In detail, this data consists of:<\/p>\n<ul>\n<li>your IP address<\/li>\n<li>type and version of your browser<\/li>\n<li>host name<\/li>\n<li>time of visit<\/li>\n<li>the page from which you came to our page<\/li>\n<li>name of the page opened<\/li>\n<li>exact time of usage as well as<\/li>\n<li>the amount of data transferred<\/li>\n<\/ul>\n<p>This data will only be used for statistical purposes and do not allow us to identify you as a user.\n<\/p><h2 id=\"dse_allgemein_rechte_der_nutzer\">Users\u2018 Rights &#8211; Information<\/h2>\n<p>You may request us anytime to provide information about the personal data stored about you free of charge. To avoid misuse, this will require personal identification.<\/p>\n<p>You may at any time demand from us that we correct (or complete) incorrect data as well as a limitation of the processing of data or deletion of your data. This applies in particular if the reason for processing the data is no longer valid, if a required consent has been revoked and there is no other legal basis or if our data processing is unlawful. We will then correct, block or even delete your personal data without delay as far as permitted by law.<\/p>\n<p>The right to object to advertisement is governed by our text regarding consent:\n<\/p><div>Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time. You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the \u201cAbout Us\u201d section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.<\/div>\n<p>You may request us to transfer the data stored about you in machine-readable form.<\/p>\n<p>If you feel that our data processing has violated any of your rights, you may file a complaint with the competent regulatory agency <a href=\"https:\/\/www.bfdi.bund.de\/DE\/Infothek\/Anschriften_Links\/anschriften_links-node.html\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a> here you find a list of agencies).<\/p>\n<p>If and when factual or legal reasons will compel us to amend the Privacy Policy, we will update this page accordingly. This will not change the consent provided by the user.\n<\/p><h2 id=\"dse_bestandsdaten\">Inventory Data<\/h2>\n<p>We collect inventory data as far as it is necessary to establish, negotiate or amend a contract (including one without remuneration) between us and the user.<\/p>\n<p>This can be: customer data (for example name, address), contact data (for example e-mail address, phone number), service data (for example services ordered, duration, payment).<\/p>\n<p>Upon establishing the user relationship, we will ask you for this data (for example name, address and e-mail address) and will also tell you which of the information is required to establish the user relationship.<\/p>\n<h2 id=\"dse_nutzungsdaten\">Usage Data<\/h2>\n<p>We also collect usage data to allow users to use the services on our website. These may consist of: usage information (for example visited websites or parts, duration of visit, interest in services), content data (for example data, text, images, sounds, videos entered or uploaded by you), meta data (for example identity of your device, location, IP address).<\/p>\n<p>We will only combine usage data if and insofar as it is necessary for billing purposes. Otherwise, we will only put together usage data pseudonymously and only insofar as you have not objected. You may send this objection to the address indicated in the \u201cAbout Us\u201d section or the responsible authority indicated in this Privacy Policy at any time.<\/p>\n<p>The legal basis for this data processing are our legitimate interests pursuant to Art. 6 para. 1 (f) GDPR in analysing the website and your use, possibly also the statutory permission to store data as part of the negotiation of a contract pursuant to Art. 6 para. 1 (b) GDPR.<\/p>\n<h2 id=\"dse_hoster\">Hoster<\/h2>\n<h2 id=\"dse_all_inkl_com\">ALL-INKL.COM<\/h2>\n<p>Our Website is presented in the Internet by a service provider.<\/p>\n<p>We use the service of ALL-INKL.COM, Neue Medien M\u00fcnnich, Owner: Ren\u00e9 M\u00fcnnich, Hauptstra\u00dfe 68, D-02742 Friedersdorf.<\/p>\n<p>We have concluded a data processing agreement with our provider.<\/p>\n<p>With this contract, our provider is obliged to process the data according to our instructions.<\/p>\n<p>You can find more information on data processing at our provider in his privacy policy at <a href=\"https:\/\/all-inkl.com\/datenschutzinformationen\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/all-inkl.com\/datenschutzinformationen\/<\/a>.<\/p>\n<p>The legal basis for this data processing is on the one hand our legitimate interest in a technologically perfect online offering and its design and optimization in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, and, on the other hand, our contractual or pre-contractual legal relationship in accordance with Art. 6 para. 1 (b) GDPR.<\/p>\n<p>Furthermore, our provider stores information, the so-called server log files, each time the website is used; this is information which is automatically transferred by your browser. In detail, this data consists of:<\/p>\n<ul>\n<li>your IP address<\/li>\n<li>type and version of your browser<\/li>\n<li>host name<\/li>\n<li>time of visit<\/li>\n<li>the page from which you came to our page<\/li>\n<li>name of the page opened<\/li>\n<li>exact time of usage as well as<\/li>\n<li>the amount of data transferred<\/li>\n<\/ul>\n<p>This data will only be used for statistical purposes and do not allow us to identify you as a user.\u201c\n<\/p><h2 id=\"dse_hoster_anderer\">Firebase<\/h2>\n<p>Our Website is presented in the Internet by a service provider. We use the service Firebase, Google Ireland Limited<br \/>\nFirebase<\/p>\n<p>Gordon House, Barrow Street<br \/>\nDublin 4<\/p>\n<p>Irland.<\/p>\n<p>We have concluded a data processing agreement with our provider.<\/p>\n<p>With this contract, our provider is obliged to process the data according to our instructions.<\/p>\n<p>You can find more information on data processing at our provider in his privacy policy at <a href=\"https:\/\/firebase.google.com\/support\/privacy?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/firebase.google.com\/support\/privacy?hl=de<\/a>.<\/p>\n<p>The legal basis for this data processing is on the one hand our legitimate interest in a technologically perfect online offering and its design and optimization in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, and, on the other hand, our contractual or pre-contractual legal relationship in accordance with Art. 6 para. 1 (b) GDPR.<\/p>\n<p>Furthermore, our provider stores information, the so-called server log files, each time the website is used; this is information which is automatically transferred by your browser. In detail, this data consists of:<\/p>\n<ul>\n<li>your IP address<\/li>\n<li>type and version of your browser<\/li>\n<li>host name<\/li>\n<li>time of visit<\/li>\n<li>the page from which you came to our page<\/li>\n<li>name of the page opened<\/li>\n<li>exact time of usage as well as<\/li>\n<li>the amount of data transferred<\/li>\n<\/ul>\n<p>This data will only be used for statistical purposes and do not allow us to identify you as a user.\n<\/p><h2 id=\"dse_werbung\">Advertisements<\/h2>\n<p>Insofar as we send advertising, we do so exclusively within the scope of Section 7 (3) of the German Act Against Unfair Competition (UWG) or on the basis of your consent.<\/p>\n<h2 id=\"dse_erstkontakt\">First Contact through Electronic Request<\/h2>\n<p>If you contact us in electronic form (for example by mail, fax, phone, messenger, etc.), we store and process the data which you have given us (for example name, contact information, content of the request). This is based on our legitimate interest in an effective communication with customers in accordance with Article 6 para. 1 (a) GDPR and, as far as it concerns a request to enter into or to perform a contract, also with Article 6 para. 1 (b) GDPR.<\/p>\n<p>We will only pass on this data to third parties as far as required for the performance of the contract (in accordance with Article 6 para. 1 (b) GDPR), by the overwhelming interest in effective services (in accordance with Article 6 para. 1 (f) GDPR) or based on your consent (in accordance with Article 6 para. 1 (a) GDPR) or if there is another legal permission or obligation.<\/p>\n<p>You may ask us at any time and without any cost to provide information about the purpose of the processing, the origin and the recipient, if any, of your data. You may also request that we correct, delete or limit the processing of your personal data. You may object against the (further) processing of your data at any time and you have a right for the data to be made transferable as well as the right to file a complaint with the competent supervisory agency.<\/p>\n<p>In general, your data will only remain stored as long as required by the purpose of the respective data processing. A longer storage is an option, in particular when required in order to pursue our rights, for other legitimate interests of ours or when there is a statutory duty to keep the data longer (for example record-keeping under tax law, statute of limitations).<\/p>\n<h2 id=\"dse_speicherdauer\">Storage Period<\/h2>\n<p>Generally, your data will only remain stored as long as required by the purpose of the respective data processing. Storage beyond that is possible in particular if it is still required for pursuing our rights or for other legitimate interests of ours.<\/p>\n<p>For your inventory data which were necessary to perform a contract (including one without remuneration), this means that we store this data until the complete performance or termination of the contractual relationship plus the limitation period (which is generally 2 or 3 years) plus an adequate extra time for potential interruptions of the limitation period.<\/p>\n<p>For your usage data which was collected in the course of your use of the website, this means that we will store it only for the time still required for the proper functionality of our website and as long as we still have a legitimate interest. Statistical information will be primarily stored by us in pseudonymous form.<\/p>\n<p>Beyond that, we still store your data for as long as we are required to do so by law. This concerns in particular the tax-law requirements to keep records, usually for 6 or even 10 years.<\/p>\n<h2 id=\"dse_cookies\">Cookies<\/h2>\n<h2 id=\"dse_mehr_notwendige_cookie\">More then essential Cookies<\/h2>\n<p>Upon opening the website, we have asked you to consent to the storing of certain cookies which will be placed while you visit our website. Based on your consent pursuant to Art 6 para. 1 (a) GDPR, our website thus uses cookies, so that our offer can be used in a better, more effective and more secure way.<\/p>\n<p>A cookie is a record of information that is stored on your terminal device (computer, tablet, smartphone, etc.). These can be \u201csession cookies\u201d, which are automatically deleted when you leave our website. Other cookies are stored on your computer permanently until you delete them. That allows us to recognize your browser when you visit our website again and to provide you with features or offers according to your previous usage.<\/p>\n<p>Your browser allows you to prevent the use of cookies in general or in specific cases. Please check the instructions for your browser to find out more about this. You can also delete cookies following these instructions which we have listed for you:<\/p>\n<p>for Chrome: <a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?co=GENIE.Platform%3DDesktop&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.google.com\/chrome\/answer\/95647?co=GENIE.Platform%3DDesktop&amp;hl=en<\/a><\/p>\n<p>for Safari: <a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac<\/a><\/p>\n<p>for Firefox: <a href=\"https:\/\/support.mozilla.org\/en-US\/kb\/clear-cookies-and-site-data-firefox\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.mozilla.org\/en-US\/kb\/clear-cookies-and-site-data-firefox<\/a><\/p>\n<p>for Edge: <a href=\"https:\/\/support.microsoft.com\/en-gb\/help\/17442\/windows-internet-explorer-delete-manage-cookies\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.microsoft.com\/en-gb\/help\/17442\/windows-internet-explorer-delete-manage-cookies<\/a><\/p>\n<p>for Internet Explorer: <a href=\"https:\/\/support.microsoft.com\/en-gb\/help\/278835\/how-to-delete-cookie-files-in-internet-explorer\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/support.microsoft.com\/en-gb\/help\/278835\/how-to-delete-cookie-files-in-internet-explorer<\/a><\/p>\n<p>Blocking cookies may limit the functionality of our website and of other websites visited by you.<\/p>\n<p>More information on this topic, in particular how you can administer, limit or completely disable third-party cookies and technologies with a similar purpose, can be found at:<\/p>\n<p><a href=\"https:\/\/www.aboutads.info\/choices\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.aboutads.info\/choices<\/a><\/p>\n<p><a href=\"https:\/\/www.youronlinechoices.eu\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youronlinechoices.eu<\/a><\/p>\n<p><a href=\"https:\/\/www.networkadvertising.org\/choices\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.networkadvertising.org\/choices<\/a><\/p>\n<p>You can withdraw your consent at any time with effect for the future: <a href=\"#\" class=\"er-cookie-reopen\">Cookie-Einstellungen \u00e4ndern<\/a>.<\/p>\n<h2 id=\"dse_weitergabe\">Transfer of data<\/h2>\n<h2 id=\"dse_weitergabe_dritte\">Transfer to Third Parties<\/h2>\n<p>We dislike spam as much as you do. We will therefore not transfer your data to third parties, unless permitted by law.<\/p>\n<p>Transfer of customer data may either<\/p>\n<ul>\n \t<li>be required for the performance of a contract and in that case be permitted according to Art. 6 para. 1 (b) GDPR, or<\/li>\n \t<li>be permitted based on our legitimate interest in an effective service structure pursuant to Art. 6 para. 1 (f) GDPR, or<\/li>\n \t<li>covered by your consent pursuant to Art. 6 para. 1 (a) GDPR, or<\/li>\n \t<li>become necessary if we will be legitimately asked by a government or an agency to hand over your data pursuant to Art. 6 para. 1 (c) GDPR.<\/li>\n<\/ul>\n<p>If your data are transferred to third parties, this is mentioned in this privacy policy.\n<\/p><h2 id=\"dse_weitergabe_ausland\">Transfer to other countries, particularly USA<\/h2>\n<p>Insofar as we transfer personal data to countries outside the European Union, in particular the USA, in accordance with the provisions set out below, we will only carry out such a transfer where an adequate level of data protection, appropriate safeguards or your consent, and thus a transfer permitted under the GDPR, is in place.<\/p>\n<h2 id=\"dse_rechte_der_nutzer\">Users\u2018 Rights<\/h2>\n<p>You may request us anytime to provide information about the personal data stored about you free of charge. To avoid misuse, this will require personal identification.<\/p>\n<h2 id=\"dse_l_schung_berichtigung_einschr_nkung\">Deletion, Correction, Limitation<\/h2>\n<p>You may at any time demand from us that we correct (or complete) incorrect data as well as a limitation of the processing of data or deletion of your data. This applies in particular if the reason for processing the data is no longer valid, if a required consent has been revoked and there is no other legal basis or if our data processing is unlawful. We will then correct, block or even delete your personal data without delay as far as permitted by law.<\/p>\n<h2 id=\"dse_widerspruch\">Objection<\/h2>\n<p>The right to object to advertisement is governed by our text regarding consent:<\/p>\n<p><span>Regarding any consent, you have the right to revoke any consent given to us for the processing of your personal data at any time.<\/span><\/p>\n<p>You just need to contact us without any particular formal requirement, for example through our contact form, an e-mail to the e-mail address indicated in the \u201cAbout Us\u201d section or a link to unsubscribe (if offered by us). Your withdrawal has no effect on the legality of the data processing carried out up to that point.<\/p>\n<h2 id=\"dse_daten_bertragung\">Data Transfer<\/h2>\n<p>You may request us to transfer the data stored about you in machine-readable form.<\/p>\n<h2 id=\"dse_beschwerde\">Complaint<\/h2>\n<p>If you feel that our data processing has violated any of your rights, you may file a complaint with the competent regulatory agency (<a href=\"https:\/\/www.bfdi.bund.de\/DE\/Infothek\/Anschriften_Links\/anschriften_links-node.html\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> you find a list of the agencies).<\/p>\n<h2 id=\"dse_nderung_der_datenschutzerkl_rung\">Changes to the Privacy Policy<\/h2>\n<p>If and when factual or legal reasons will compel us to amend the Privacy Policy, we will update this page accordingly. This will not change the consent provided by the user.<\/p>\n<h2 id=\"dse_social_media_tracking\">Social Media Tracking<\/h2>\n<h2 id=\"dse_facebook_pixel\">Meta Pixel (Facebook)<\/h2>\n<p>As long as you have consented to the use of advertising and marketing cookies, such as the Facebook Pixel, when visiting our website, we use the Meta Pixel for our marketing communication and to evaluate the success of our marketing efforts.<\/p>\n<p>The Meta Pixel is a reach measurement service used on this website within the framework of our legitimate interest in a technically flawless online offering and its economically efficient design and optimization according to Art. 6 (1) lit. f GDPR. It is provided by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.<\/p>\n<p>The technology implemented by the Meta Pixel allows us to measure the reach and the resulting sales (so-called conversions) of our ads on Facebook, thus improving our advertising communication. Moreover, it enables us to target users who have already visited our website more precisely with advertisements on Facebook. We can also use the data to create so-called Custom Audiences. Here, Facebook evaluates data from users of our website to identify people with similar interests.<\/p>\n<p>The Meta Pixel stores a cookie on your computer, through which Meta recognizes that you have visited our website if you are logged into Meta or log in again. The data is anonymized for us, meaning we cannot associate it with you.<\/p>\n<p>For more information on how Meta handles your data, please refer to Facebook&#8217;s privacy policy at: https:\/\/www.facebook.com\/about\/privacy. Your data will be transmitted by Meta Ireland based on standard contractual clauses to Meta in the USA. Meta is also certified under the EU-US Data Privacy Framework. This makes it legally secure to transfer data to the USA based on the adequacy decision concluded on 10.07.2023.<\/p>\n<p>Meta can link this data to your respective user profile. Meta may use the data for its own advertising purposes according to the Meta Data Use Policy (https:\/\/www.facebook.com\/about\/privacy\/). If you wish to withdraw your consent, please send us a brief email to [[datenschutz@placed.digital]].<\/p>\n<p>If you are under 13 years old, you cannot effectively give consent. In this case, please also send us an email to [[datenschutz@placed.digital]].<\/p>\n<p>Meta offers you various settings for the remarketing function and Custom Audiences, which you can access here if you are logged into Facebook. Without a Meta account, you can also make settings at the European Interactive Digital Advertising Alliance and prevent being targeted with advertising here.<\/p>\n<p>If you wish to disable tracking by the Meta Pixel on our website, click here to <a>opt-out<\/a> Current status: <span><\/span><\/p>\n<h2 id=\"dse_google\">Google<\/h2>\n<h2 id=\"dse_google_ads\">Google Ads<\/h2>\n<p>Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use Google Ads, an online advertisement network provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.<\/p>\n<p>With this system we can advertise in the Google ads network, which will be displayed on other websites, search results or other places on the internet. With Google Ads our ads will be primarily shown to users, who are most likely interested in them. This allows us, to market more specific. Google uses a Cookie to display the ads based on the interests of the user. The Cookie will be read by \u201cweb beacons\u201d on the Website of the Google ads network.<\/p>\n<p>The Cookies contain data about technical specifications of your system, the websites visited, the interests shown and which ads were clicked.<\/p>\n<p>At the same time we have a \u201eConversion Cookie\u201c. With it Google shows us anonymize statstics without personal data. It is just about how often our ads were clicked.<\/p>\n<p>Also Google will use all data out of these Cookies just in a pseudonymized way, without being able, to follow your actions individually. The data is just analysed concerning the cookie itself, otherwise only, if you have given Google your specific consent to use the data with respect to you individually.<\/p>\n<p>The data collected by Google may be transferred by Google to countries outside of the EU, in particular to the USA. We have concluded a data processing agreement with Google, according to which Google only processes your data according to our instructions.<\/p>\n<p>This agreement ensures, that your data will be transferred to the US solely on the base of the standard contractual clauses, see the Google Ads Data Processing Terms for further information.<\/p>\n<p>The Google Ads Data Processing Terms are available here: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/business.safety.google\/adsprocessorterms\/<\/a>.<\/p>\n<p>As we have already explained about cookies in general in our Privacy Policy, you can prevent the saving of cookies through the relevant preferences in your browser, but this may limit the functionality of our website.<\/p>\n<p>Alternatively, you can use your browser to deactivate only interest-targeted ads on Google as well as interest-targeted Google ads on the web. To do this, you have to go to <a href=\"http:\/\/www.google.de\/settings\/ads\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.google.de\/settings\/ads<\/a> and activate the \u201cOff\u201d button or use the deactivation at <a href=\"https:\/\/myaccount.google.com\/privacycheckup?\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/myaccount.google.com\/privacycheckup?<\/a>.<\/p>\n<p>Further information about your preference options regarding this issue and the data protection of Google can be found at <a href=\"https:\/\/www.google.de\/intl\/en\/policies\/privacy\/?fg=1\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.de\/intl\/en\/policies\/privacy\/?fg=1<\/a>.<\/p>\n<p>For the general approach to cookies and their deactivation as well as regarding the passing of data to third parties, particularly to the USA, we refer you to our general information in this Privacy Policy. This provider is certified according to the EU-US Data Privacy Framework. This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.<\/p>\n<p>You will find more information about Google\u2019s precautions regarding data protection at the following link: <a href=\"https:\/\/www.google.de\/intl\/en\/policies\/privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.de\/intl\/en\/policies\/privacy\/<\/a>.<\/p>\n<h2 id=\"dse_google_ads_conversion_tracking\">Google Ads Conversion Tracking<\/h2>\n<p>Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we additionally to Google Ads we use the Google Ads Conversion Tracking, to track the result of our ads and to allow us to display ads based on the interest of the user.<\/p>\n<p>If you perform certain actions on our Website \u2013 as ordering something, send a contact form or order out Newsletter \u2013 will this Conversion send to Google. Google can therewith measure the numbers of conversions. Additionally Google will be able to identify the cookie saved by Google on your Computer by Google before and can see, on which ads you have clicked before.<\/p>\n<p>If you do not wish to be tracked, you can use the Google Ad Manager <a href=\"https:\/\/www.google.com\/settings\/u\/0\/ads\/authenticated\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/settings\/u\/0\/ads\/authenticated<\/a> to modify your settings or even deactivate your Google Ads entirely. Additionally we refer for further settings and deactivation-measures to our general information in this Privacy Policy and especially for Google Ads.<\/p>\n<h2 id=\"dse_google_remarketing\">Google remarketing and similar target groups<\/h2>\n<p>Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use remarketing and other target-group services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, on our website.<\/p>\n<p>This technology applied through cookies allows Google to present you targeted ads based on previously visited websites. Thus, we can better approach users of our website with ads. When you visit our page, a cookie will be placed in your browser, unless you have objected to the use of cookies when you opened our page.<\/p>\n<p>The cookie is a small file with a number code, with which your visit of the website and anonymised data about your use of the website are collected. When it is transmitted to Google, your IP address will be shortened and thus anonymised. Your personal data will neither be stored, nor connected with other data by Google.<\/p>\n<p>The anonymized data may be forwarded to the USA and stored by Google.<\/p>\n<p>However, we have ensured that your data is only transferred to the USA on the basis of a contract in accordance with the standard contractual clauses.<\/p>\n<p>According to the GDPR and the EuGH, this is a legal basis for the transfer of data to the USA. Furthermore this provider is certified according to the EU-US Data Privacy Framework.<\/p>\n<p>This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.<\/p>\n<p>We have concluded an data processing agreement with this provider, according to which this provider will only process your data on our behalf within the scope of the GDPR and according to our instructions.\u00a0<\/p>\n<p>If you visit other websites after ours and these other websites are also part of the Google Display network, you will probably be shown interest-targeted ads on the basis of the websites previously visited by you.<\/p>\n<p>You can perpetually prevent the saving of cookies by Google in your browser by downloading and installing the plugin linked to hereinafter.<\/p>\n<p><a href=\"https:\/\/www.google.com\/settings\/ads\/plugin?hl=de\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/settings\/ads\/plugin?hl=de<\/a><\/p>\n<p>You can also prevent the use of cookies by third-party providers by declaring your opt-out on the deactivation page of the Network Advertising Initiative, following the instructions there: <a href=\"http:\/\/www.networkadvertising.org\/choices\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.networkadvertising.org\/choices\/<\/a><\/p>\n<p>Further information about Google&#8217;s remarketing service and Google&#8217;s privacy policy can be found at <a href=\"http:\/\/www.google.com\/privacy\/ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.google.com\/privacy\/ads\/<\/a>.<\/p>\n<p>For the general approach to cookies and their deactivation as well as regarding the passing of data to third parties, particularly to the USA, we refer you to our general information in this Privacy Policy.<\/p>\n<h2 id=\"dse_analyze\">Website Analysis<\/h2>\n<h2 id=\"dse_analyze_matomo\">Matomo<\/h2>\n<p>Based on our legitimate interest in a technologically perfect online offering and its design and optimisation in an economically efficient manner pursuant to Art. 6 para. 1 (f) GDPR, we use the open-source programme Matomo, a web analysis tool.<\/p>\n<h2 id=\"dse_matomo_mit_cookies\">with Cookies<\/h2>\n<p>To optimise the offered website, Matomo will place cookies. Cookies are text files which are stored on your computer and which transmit information about the use of the page, including the user&#8217;s shortened IP address, to the provider. The user&#8217;s IP address will immediately be anonymised, so that the user cannot be identified by the provider. The data collected in that way will not be passed on to third parties by the operator of this website.<\/p>\n<p>You may prevent the use of cookies by changing the preferences in the browser. Here you find instructions in German: <a href=\"http:\/\/www.akademie.de\/wissen\/do-not-track-datenschutz\" target=\"_blank\" rel=\"noreferrer noopener\">http:\/\/www.akademie.de\/wissen\/do-not-track-datenschutz<\/a>. This may however impede the use of this and of other websites.<\/p>\n<p>If you do not agree with the storing and analysis of your data, you subsequently have the opportunity to object to the analysis by Matomo.<\/p>\n<p>[matomo_opt_out language=de background_color= font_color= font_size= font_family=]<\/p>\n<h2 id=\"dse_kartendienste\">Map services<\/h2>\n<h2 id=\"dse_openstreetmap\">OpenStreetMap<\/h2>\n<p>Based on your consent pursuant to Art.6 para. 1 (a) GDPR, we use the HTMP geo-location API provided by the open-source OpenStreetMap Foundation, 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU, UK, to use your location for location-specific offers.<\/p>\n<p>If you use the location detection function via HTML5 geolocation API, the OpenStreetMap API transmits the location data you entered to the OpenStreetMap search engine, which determines the coordinates of your current location and converts it into an address. However, your IP address will not be transmitted.<\/p>\n<p>Further information about the use of your data by OpenStreetMap can be found in the privacy policy of OpenStreetMap <a href=\"https:\/\/wiki.osmfoundation.org\/wiki\/Privacy_Policy\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/wiki.osmfoundation.org\/wiki\/Privacy_Policy<\/a>. Your data will only be used there in anonymous form.<\/p>\n<p>If you don&#8217;t want your data to be transmitted, you don&#8217;t need to activate the location data.<\/p>\n<h2 id=\"dse_cloud_speicherl_sungen\">Cloud Storagesolutions<\/h2>\n<h2 id=\"dse_cloud_amazon_web_services\">Amazon Web Services<\/h2>\n<p>For our data processing, we use the cloud solution Amazon Webservices, a service of Amazon Web Services Inc. 410 Terry Avenue North, Seattle WA 98109, United States.<\/p>\n<p>The legal bases for this data processing are<\/p>\n<p>&#8211; our contractual or pre-contractual legal relationship with you pursuant to Art. 6 para. 1 lit. b GDPR as well as<br \/>\n&#8211; our legitimate interest in a technically proper online offer and its economically efficient design and optimization pursuant to Art.6 para. 1 lit.f GDPR.<\/p>\n<p>Since we use this provider as a cloud solution, it is possible for this cloud provider to take note of our data. This is also data that can identify a person with manageable effort (&#8220;personal data&#8221;). This personal data is in principle all data that you share with us on the occasion of the use of the website and in connection with our general communication and which we then process or enter by means of this cloud provider.<\/p>\n<p>This may include contact information (such as email address or phone number), billing information (name, billing address, payment method, and bank account information), information relating to related third party accounts (such as the email address or username for a related PayPal, Google, or Facebook account), scanned identification documents provided to us (such as ID, driver&#8217;s license, passport, or official company registration documents), and any other personal information (if you have provided it to us). However, our cloud provider will not evaluate or use this data.<\/p>\n<p>We have entered into an order processing agreement with this provider, according to which this provider will only process your data on our behalf within the scope of the GDPR and according to our instructions.<\/p>\n<p>When using this provider, it may happen that your data is transferred to the USA. However, we have ensured that your data is only transferred to the USA on the basis of a contract in accordance with the standard contractual clauses.<\/p>\n<p>According to the GDPR and the EuGH, this is a legal basis for the transfer of data to the USA. Furthermore this provider is certified according to the EU-US Data Privacy Framework.<\/p>\n<p>This means that the transfer of data to the USA is possible in a legally secure manner on the basis of the adequacy decision concluded on 10.07.2023.<\/p>\n<p>For more information on data processing by this provider, you can read its privacy policy at <a href=\"https:\/\/aws.amazon.com\/de\/privacy\/?nc1=f_pr\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/aws.amazon.com\/de\/privacy\/?nc1=f_pr<\/a>.<\/p>\n<p>Aufgrund unserer Unternehmensgr\u00f6\u00dfe sind wir gem. \u00a738 Abs. 1 Bundesdatenschutzgesetz gesetzlich nicht verpflichtet, einen Datenschutzbeauftragten zu bestellen. Richten Sie bitte Ihre Fragen zum Datenschutz an unseren Gesch\u00e4ftsf\u00fchrer Herr Leppin<\/p>\n<p>&#8211; per E-Mail datenschutz@placed.digital oder <br \/>\n&#8211; postalisch mit dem Zusatz \u201eDatenschutz\u201c an die oben genannte Adresse.<\/p>\n\n    <\/div><!-- .col -->\n\n  <\/div><!-- .row -->\n<\/div><!-- .module -->\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":0,"parent":0,"menu_order":48,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1309","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy policy - Placed<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy policy - Placed\" \/>\n<meta property=\"og:url\" content=\"https:\/\/placed.digital\/en\/privacy-policy\/\" \/>\n<meta property=\"og:site_name\" content=\"Placed\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-15T17:22:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/placed.digital\\\/en\\\/privacy-policy\\\/\",\"url\":\"https:\\\/\\\/placed.digital\\\/en\\\/privacy-policy\\\/\",\"name\":\"Privacy policy - Placed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/placed.digital\\\/en\\\/#website\"},\"datePublished\":\"2022-08-22T09:48:04+00:00\",\"dateModified\":\"2022-12-15T17:22:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/placed.digital\\\/en\\\/privacy-policy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/placed.digital\\\/en\\\/privacy-policy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/placed.digital\\\/en\\\/privacy-policy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/placed.digital\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Privacy policy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/placed.digital\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/placed.digital\\\/en\\\/\",\"name\":\"Placed\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/placed.digital\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Privacy policy - Placed","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Privacy policy - Placed","og_url":"https:\/\/placed.digital\/en\/privacy-policy\/","og_site_name":"Placed","article_modified_time":"2022-12-15T17:22:07+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/placed.digital\/en\/privacy-policy\/","url":"https:\/\/placed.digital\/en\/privacy-policy\/","name":"Privacy policy - Placed","isPartOf":{"@id":"https:\/\/placed.digital\/en\/#website"},"datePublished":"2022-08-22T09:48:04+00:00","dateModified":"2022-12-15T17:22:07+00:00","breadcrumb":{"@id":"https:\/\/placed.digital\/en\/privacy-policy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/placed.digital\/en\/privacy-policy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/placed.digital\/en\/privacy-policy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/placed.digital\/en\/"},{"@type":"ListItem","position":2,"name":"Privacy policy"}]},{"@type":"WebSite","@id":"https:\/\/placed.digital\/en\/#website","url":"https:\/\/placed.digital\/en\/","name":"Placed","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/placed.digital\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/placed.digital\/en\/wp-json\/wp\/v2\/pages\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/placed.digital\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/placed.digital\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/placed.digital\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/placed.digital\/en\/wp-json\/wp\/v2\/comments?post=1309"}],"version-history":[{"count":10,"href":"https:\/\/placed.digital\/en\/wp-json\/wp\/v2\/pages\/1309\/revisions"}],"predecessor-version":[{"id":2451,"href":"https:\/\/placed.digital\/en\/wp-json\/wp\/v2\/pages\/1309\/revisions\/2451"}],"wp:attachment":[{"href":"https:\/\/placed.digital\/en\/wp-json\/wp\/v2\/media?parent=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}